Itsy Bitsy, fashion truck

In the trend of food trucks, Itsy Bitsy started its fashion truck: a women wear and accessories itinerant store. The truck Anouk (manager of Itsy Bitsy) bought is pink. We started the project around this truck... all pink. To materialize the female urban side we went on the idea of ​​a lipstick tag.

Anouk asked us to find a solution to show attractive images of the truck until its renovation. We created an illustration of the truck staged in a friendly atmosphere.

The idea of ​​fashion truck is a pretty original concept . We thought that it deserved its derivatives. We worked on a pattern that we could use to create a range of accessories Itsy Bitsy. Still in the female urban spirit we turned a tire footprint into a pattern.

Branding | 2015 | Fontainebleau, France